Our current linear economy generates significant waste, depleting resources and harming the environment. 1 A shift towards waste reduction and circular economy models is essential. Waste reduction focuses on creating less waste in the first place, while the circular economy aims to keep resources in use for as long as possible, extracting the maximum value from them whilst in 2 use, then recovering and regenerating products and materials at the end of each service 3 life. This involves practices like reuse, repair, remanufacturing, and recycling.  

By promoting these models, we can reduce landfill waste, conserve precious natural resources, minimize pollution, and even create new economic opportunities. Imagine a system where products are designed for durability and repair, where waste from one industry becomes a resource for another, and where recycling is highly effective. Your support will help us advocate for and implement these transformative approaches, fostering a more sustainable and resilient future. Join us in closing the loop and building an economy that values resources and minimizes waste.